Ashivad Pipes

Project Overview

• Client: Ashirvad Pipes - a major Indian manufacturer of plumbing and piping systems (uPVC, CPVC, etc).

• Project Type: Internal Sales Application

• Date: May 20, 2022.

• Brief: Ashirvad required a custom internal sales application to oversee and streamline sales operations.

Challenge

Ashirvad’s sales operations likely faced typical enterprise-sales pain points:

• Lack of unified visibility across sales reps, deals, territories.

• Manual or disparate tools slowing down workflow, data capture, follow-ups.

• Difficulty tracking performance metrics, pipeline, forecasting.

• Need for an application that can be used by internal sales team (possibly mobile + web) enabling real-time data, dashboards, streamlined operations.

Solution (Design Approach & Features)

While the publicly-shared project page gives limited detail, from the design context we can infer key deliverables and approach:

• UI/UX Design: Created intuitive dashboards and user flows for the sales team – so managers and reps could access pipeline, orders, performance in one place.

• Visual storytelling: Using the project page’s imagery and headers suggests a clean, modern visual style emphasising clarity of data.

• Internal workflow support: The application likely supports lead tracking → opportunity → quotation → order conversion, aligned with Ashirvad’s internal sales process.

• Responsive / Cross-Platform: Because it’s an internal tool, mobile/desktop access would matter; design perhaps included mobile-friendly screens (given Masood’s UI/UX focus).

• Dashboard & Reporting: Visual dashboards for managers to get at-a-glance metrics; sales reps to track targets, territories, activities.

Role & My Contribution

As the designer (you, Masood Ali):

• Led the UI/UX design from concept through to Figma (or similar) prototypes.

• Conducted user-flows, wireframes, and high-fidelity screens for key modules (dashboard, leads, orders, reports).

• Defined a coherent visual design and style consistent with Ashirvad’s internal branding (though possibly stripped-down for internal use).

• Ensured that the design supported faster decision-making and streamlined operations for the sales team.

Outcome & Impact

While quantitative metrics aren’t publicly shared, the expected benefits of the project include:

• Improved visibility: Sales managers and reps now have unified dashboards, enabling faster insight into sales pipeline and performance.

• Operational efficiency: Fewer manual tasks or spreadsheets; internally-shared application speeds up process, reduces errors.

• Better alignment: Aligning sales process with tool means standardisation across teams and territories.

• Scalable foundation: The app provides a foundation for future modules (e.g., analytics, mobile push-notifications, territory management).

Learnings & Reflections

• Designing an internal enterprise application requires thinking beyond “pretty UI” - it needs to support workflows, data-density, role-based access, and efficiency.

• A clean dashboard is crucial: for an application used daily by sales teams, clarity over creativity is vital.

• Collaboration with stakeholders (sales managers, reps) is key to understanding pain-points and designing solutions that get adopted.

• Internal tools often have lower “beauty” threshold but higher “usability” and “task efficiency” requirement — focusing on quick task flows is more important than brand-centric visuals.

How This Fits My Portfolio

• Demonstrates my ability to design for B2B/enterprise contexts (not just consumer apps).

• Shows experience in designing a full application (from workflow to UI) rather than isolated screens - strengthens my consulting portfolio as product-design consultant (one of my goals).

• Aligns with my expertise in project management, product design, and leading design teams - this project shows end-to-end capability.

• Useful for pitching to future clients (especially US-based or enterprise sales/marketing companies) as I seek higher-income work and growth in my career.